Introduction
Your website is your business front door. For Kenyan SMEs, schools, clinics, and even side hustles, it’s where people learn, trust, and decide to buy or call. But most sites fail at one thing—getting visitors to take action.
Here’s a list of 5 high-impact features your website must include to convert traffic into customers.
1. Mobile-First Design
In Kenya, over 85% of web access happens via phones. Your site must load fast and look great on small screens.
2. Click-to-Call & WhatsApp Integration
Make it easy for customers to reach you. Buttons that dial or open WhatsApp = more sales.
3. Clear CTA Buttons
Each page should ask users to do one thing: “Buy”, “Book Now”, “Get Quote”. Clarity converts.
4. Local SEO Setup
Use location-based keywords (like “event planner in Nakuru”) and Google Maps to rank locally.
5. Integrated Payments
If you’re selling online, integrate M-Pesa, card, and PayPal checkouts for flexibility.
Final Thoughts
Your website should work as hard as you do. With OptiWeb, you can launch a smart, optimized site that converts visitors into customers—no code needed.
Want a mobile-optimized site with booking or e-commerce? [Explore OptiWeb now]
